September 18, 2018

Marketing

Understanding the inquiry process of today’s perspective student is critical to building an effective higher education marketing strategy.  Edwards Strategies performs extensive upfront analysis in order to understand your markets, programs, student segments and competition.  Using that information, we develop a detailed marketing plan that utilizes the right message in the right medium at the right time to reach your institution’s prospective students.

Our marketing solutions encompass the entire marketing landscape and are based on what will yield the highest return for each individual institution.  Our marketing strategies include:

  • Content Marketing
  • SEO
  • UX/UI
  • Search
  • Display
  • Traditional
  • Retargeting
  • Social
  • Affiliate
  • Out of home

 

Learn more about our other solutions:

Admissions

Retention

Consulting