Higher Education
Marketing and Consulting

How We Help

Whether you need an integrated marketing plan, a roadmap for launching new programs or an answer to declining retention rates, we can help. ES offers a full suite of enrollment management & consulting services to support the entire student journey – from research to graduation.
Go to Marketing


From paid digital to user experience, offline to online, evaluation to execution, ES will build a holistic and channel-agnostic approach to meet your needs.

Go to Admissions


ES can evaluate your admissions processes and team to identify opportunities. We will implement best practices and arm your team with tools and resources that will improve efficiency and effectiveness, leading to a better student experience and increased conversion rates.

Go to Retention


Retaining students is critical to your institution’s success. ES can help ensure you have the right tools and best practices in place to optimize retention and improve graduation rates.

Go to Consulting


Let ES help you evaluate and develop enrollment strategies fueled by data, insights and a wealth of higher education expertise. If you have an opportunity or area of concern, let’s talk about it!

Ready to get started or want to learn more?

Smarter Enrollment Management

Higher Education Marketing and Consulting

Edwards Strategies (ES) specializes in marketing, enrollment management and consulting services for higher education. We understand that each university – and student population – is unique. Therefore, we pride ourselves on developing individualized strategies for each of our partners.

Our team has decades of experience helping universities reach, enroll and retain qualified students. We don’t offer cookie-cutter products or solutions. We take time to understand your business, identify opportunities and work with you to build and employ smart plans built on a foundation of insights and data. With our support, your institution will be well positioned to compete in today’s challenging higher education market.

Edwards Strategies offers insights and solutions throughout the entire enrollment life cycle. Our approach starts by understanding your unique situation and then building a comprehensive plan around your specific goals and needs.

  • Let ES help take you marketing to the next level. We can start by doing a thorough analysis and combine that with your overarching goals to uncover opportunities and build a formal plan to meet your needs.

  • Improved efficiency and effectiveness leading to a better student experience and increased conversion rates.

  • Keeping your students is paramount. Ensure you have the right tools and best practices in place to retain and graduate your students.

  • From new program to competitive reviews, let us help you build the right strategies to ensure success at your institution.

Marketing Solutions

  • Digital media
  • Website optimization & SEO
  • Content marketing
  • Social media
  • Traditional media
  • Email marketing
  • Texting

Admissions Solutions

  • Formal audits
  • Secret shopping
  • Digital inquiry engagement solutions
  • Surveying
  • Segmentation analysis
  • Inquiry nurturing
  • Cohort evaluations

Retention Solutions

  • Yield analysis
  • Student nurturing

Consulting Solutions

  • Enrollment management audit & strategic plan
  • Program, marketplace evaluation
  • Program expansion plans
  • Employer network analysis and development
  • Marketing, admissions and retention evaluation
  • Rebranding services

Have a unique challenge or want to discuss next steps?

We’d love to hear from you.